Before 20 years, people did not actually know about Digital Marketing. At that time, marketers only believes on word of mouth. They use newspapers, running vehicles, railways, stations to show their brand to the people. They also distribute brochures and catalogs to the people by standing on the road. When people reached to buy their products, satisfied customers tells their friends and relatives about the product. And then more people visits their shop.
This kind of marketing is required a lot of money and time to grow the business. However, the target area of the audience is also very small.
But now, marketing becomes a very easy. Marketers are now using a Digital Marketing techniques to show their business product all over the word. They just need to tell the people, Why our product is better than our competitors? And then see the magic. When people feels the product is better than others, then will become a crazy that business.
What is Digital Marketing?
In short, Digital Marketing means marketing using Digital Media such as marketing on television and the Internet Marketing. Television marketing is a very expensive as compared to Internet Marketing. We will focus more on the Internet marketing which is also called as Online marketing or the web marketing.
Why Digital Marketing (Internet Marketing, Web Marketing)?
In 2000, There were 361 million people were Online worldwide. In 2014, the number goes to 3 billion. And now almost half of the world is using the internet. People are using search engines, social media, and video websites to get the required content.
This means that marketers can reach to more people just using their internet connected device from any place. The target area is increased and the number of resources is decreased.
People are using search engines, social media, video websites and e-commerce websites to get the required content. That means that marketers need to promote their content on these media. The promotion cost is very low as compared to print media and old marketing technique.
In short, there are various benefits by opting Digital Marketing techniques.
- The target area is increased.
- The number of resources is decreased.
- Digital marketing cost is very low.
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