Importance of SEO elements audit

Conducting SEO elements audits is too much important.

SEO  elements audit is first step in executing an SEO. Following elements needs to be check when performing audit.Audits helps to analyze and shows problems in website. So we can solve problems.

1)Accessibility

  • Robots.txt:
    This file is use to restrict search engines from indexing specific webpage.Above code will exclude all pages from search engines.
    User-agent: *
    Disallow: /
    Above code will exclude all pages from search engine.

    User-agent: *
    Disallow: /manager.html
    Above code will exclude manager.html page from search engine.
    You can find robots.txt file at yourdomain.com/robots.txt (replace yourdomain.com with your website name).
  • Meta Robot:
    Robots <meta>tag can be use to restrict search engines from indexing content of specific webpage.

    <META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>

    This  tag is written before </head> tag.
  • XML sitemaps:
    Sitemaps contents list of Url. Sitemap helps search engine to crawl webpages easily. Sitemaps provides hints to crawler to crawl website easily.
    Make sure that you also created a sitemap. Mostly prefer XML sitemaps.
  • Page load time:
    Visitors does not like wait. They need fast result. Search engines robots knows this thing. Hence search engines always prefer faster loading websites. Make sure that your website speed is less than 5 seconds.

2)On Page SEO ranking elements

  • Title:
    If you have good content, its great, but you need to put good title to get your content in better position of search engines Content.
  • Meta Description:
    This is short description of your content. This will show on Google snippet. This is also useful to improve SEO ranking.
  • Image alt tag:
    Image is also part of SEO. Search engines can’t read images directly. so alt attribute is useful under <img> tag. You can use keyword in alt tag.
    <img src=”image path” alt=”keyword”>
  • HTML:
    The ratio between HTML/plain text is also considered in SEO techniques. Lower ratio is recommended.
  • External linking:
    External link means link to other website.
    <a href=”link of other domain”> text </a>
  • Internal linking:
    Internal links means links of same website. It is use to create and establish architecture if page.
    <a href=”link of same domain”> text </a>

3)Off Page SEO ranking elements

  • Backlinks:
    If your website link occurred in another website then the link called as backlink.
    Means if you put link of any page one of Wikipedia website then Wikipedia gets one backlink. In this manner backlinks counted. Getting backlinks is objective of all webmasters. Because getting more backlink means more trust.
  • Trust:
    Trust factor is one of the important off page SEO element. Trust increase if webmasters put your link in their websites. More trust is always better.
  • Authority:
    Many webmasters can copy your original content in their website. But if you have authority then search engine believes that the content is originated from you. And search engine will give you first preference.
  • Social network performance:
    More shares of your website pages on social network sites also improve trust. Also you can get some additional visitors from social networking sites. Making fan page of your website is good idea.

 

 

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