Link building Strategies – Do and Don’ts

Link building strategiesWe all know that link building is most crucial thing in this game of the strategy (I mean SEO). And to win this strategy game of the SEO, we need quality of links. We need to improve the Page Rank to build the trust. Natural link building is a long time process. We all know that, Google also know that.

But many webmaster need instant results and some webmaster don’t know how to build links naturally. Hence they implements the link building strategies in wrong way. If Google algorithm finds such webpages that void the Google guidelines of link schemes, then it will send it to Google penguin algorithm.

Here are some Link Building Strategies described with SWB (SeoWebsiteBlog) score. You can Analyse and implement it.

The following list shows the possibilities where your links can be appear in the other website.

  • In the body of the article in the natural way.
  • In the body of the article of an irrelevant webpage.
  • In social Bookmarking Site.
  • In the comment section.
  • In the Forum, either in Question or Answer or Both.
  • In the business Listing or classified Websites.
  • In Social Media websites.
  • In Video submission Sites.

Link Appear in the other website’s body of the article in the natural way.

Case 1: High Page Rank (more than 4)

SWB score : 9/10.
Difficulty Level : High.
Trust level : High.
Risk : None

Description: The Admin of the website reads your article on your website. He thinks the article is useful and he gives reference link with suitable title point to your website.

I have mentioned the difficulty level is high because, your article should be extremely helpful.

Case 2: Low Page Rank 

SWB score : 7/10.
Difficulty Level : medium.
Trust level : medium.
Risk : None

Description: Same as above.

Link Appear in the Irrelevant webpage.

Case 1 : Do-follow link.

SWB score: 0/10.
Difficulty Level : Easy
Trust Level : Low.
Risk : High.

Description : Webmaster or Competitor submit a link to an irreverent webpage. Google Penguin algorithm detects and penalize as per google guidelines.

Case 2 : No-follow link

SWB score: 3/10.
Difficulty Level : Easy
Trust Level : Low.
Risk : Medium.

Description : Webmaster or Competitor submit a link to an irreverent webpage. Generally, Crawler ignores the no-follow links. But If the backlink get the more clicks then the Google crawler may crawl and submit it to indexer to check whether the backlink follows the guidelines. Suspected webpages may penalized by Google penguin algorithm.

Link appear in Social Bookmarking Sites.

Case 1: High Page Rank (more than 6)

SWB score: 7/10.
Difficulty Level : Medium.
Trust Level : Medium.
Risk : Low.

Description : High Page ranked Social bookmarking site have their own T&C. These site admin/moderators have rights to remove, mark as spam and banned the user. But if you submit your links as per their guidelines, then your links gets the great value. Hence it is highly recommend to submit the links in High PR Social Bookmarking sites.

Case 2: Low Page Rank.

SWB score: 5/10
Difficulty Level : Low
Trust Level : Low
Risk : Medium

Description : There are lots of social bookmarking websites available on internet. Pligg is a open source web application help webmaster to create Social bookmarking site in free of cost. Hence Webmaster tends to create their own social bookmarking sites.

Generally Social bookmarking sites has two important section. Upcoming or new, and Published. All links under Upcoming or new section have a nofollow attribute. While all Links appears in published section doesn’t have an attribute, i.e dofollow (default). Hence Links under Published section are valuable.

Link appear in the comment section.

SWB score: 3/10
Difficulty Level : Medium
Trust Level : Low
Risk : Medium

Description: Commenting on relevant blogs with links is also one of the link building technique. Now a days, webmaster uses spam protecting code in there website. Also WordPress provides comment editing option that helps webmaster to remove the links before approving the comment.

Link found in the Forum, either in Question or Answer or Both.

SWB score : 8/10.
Difficulty Level : Easy.
Trust level : Medium.
Risk : Low

Description : Answering the question or asking the question including webpage link is one of the effective link building technique. Although various forum websites does not allows to include the links. But there are several Forum websites like quora.com allows.

Link found in the business Listing or classified Websites.

SWB score : 8/10.
Difficulty Level : Medium.
Trust level : Medium.
Risk : Low

Description : These types of websites contains specially designed for the companies not for the individual webmaster. Companies can publish their business information including the link of the homepage or contact us page.

Link appears in the Social Media websites.

SWB score : 6/10.
Difficulty Level : Medium.
Trust level : Medium.
Risk : Low

Description: Social Media like Facebook, twitter, Linkedin is have a huge traffic. Adding link in proper target may get large amount of traffic.

Links appear in the Video submission Sites.

SWB score : 8/10.
Difficulty Level : Low.
Trust level : Medium.
Risk : Low

Description: Submitting video including link in the description is a very effective link building technique. Youtube, Vimeo, Dailymotion are best sites to promote the videos.

 

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