SEO keywords are the most important factor of Search Engine Optimization. Because Search Engine serves relevant results to users by using keywords. Therefore choosing the right keyword for right content would be beneficial. Every webmasters gives more importance in finding keywords for their content. Some of webmasters became successful to rank their content on search engine. But some webmaster even don’t know where to put keyword. This article will help.
There are important SEO keywords places that are recommended for you.
Keyword in URL
It is always recommended that URL of an article should always contain keywords. Because search engines can also analyze your topic by using URLs. If you type any keywords on search engine, search engine serves results. You will see keywords in the URL also highlighted. This means URLs are part of search Engine Optimization technique.
Many webmasters use content management system like blogger, webmaster, etc. It is recommended to change permalink as post title. Suppose you are focusing keyword as “SEO element audit ” then the URL can be “http://seowebsiteblog.com/importance-of-seo-elements-audit/”.
Non recommended URL structures “yourdomain.com/556235w5”. “yourdomain.com/23-11-2014/3525262”.
Keywords in Page title
Keywords in page title are one of the most important keyword place among all SEO keywords places. All search engines usually put more importance on the page title to serve relevant result. SEO expert recommends to have 40 to 70 characters long title along with keyword.
If your keyword is “SEO friendly Website domain URL” then the Page title can be “Making SEO friendly Website domain URL is recommended”
Page title can be written between <title></title>.
Always try to put keyword near the beginning.
Keywords in articles
Everybody knows users are coming to read articles and search engine too. Hence search Engine also gives much importance on article to serve relevant result. Some articles achieve great rank only because of properly placed keyword in great article.
There are some places in the article where you can put keyword.
- Keyword in subheading.
- Keyword in beginning of content.
- Keyword in image ALT tag.
- Keyword in anchor text.
- Keyword in content.
Keyword in subheading.
Keyword can be placed in subheading tags. Means H1, H2, etc. It is beneficial.
Keyword in Beginning of content.
No matter you have placed keyword in title, Keyword should be placed as near as possible from starting of your content.
Keyword in image ALT attribute.
Crawlers can’t read text in images, so they need an ALT tag to read images. Putting keywords in image ALT attribute may help the crawlers to analyze the relationship of images with the article.
Keyword in anchor text.
It is better to put a keyword stream in anchor text rather than simply “click here” text. Search engine crawler can understand relation better by using keyword in anchor text.
Keyword in content.
Occurrence of keyword in the content must follow rules of keyword density. 3 – 5 keywords / 600 words is good. You should not put keyword unnecessarily to increase the occurrence of a keyword. That may lead to keyword stuffing
Note: No matter how accurately you have placed keywords. If your content is poor, then all efforts of placing keywords will be a waste. Hence concentrate more on your content.