SEO links: The most important SEO factor

What are the SEO links?

SEO linksThe word, image, button or any clickable thing which redirects to another page after click is called as link. The links which are crawl- able by search engines are called as SEO links.

By default, every links which that appears in the webpage are crawl-able by Search Engines. Webmasters can make it uncrawlable in their website under some circumstances. Use rel=”nofollow, noindex” to make SEO links uncrawlable.

Types of SEO links.

  • Inbound links (Internal links).
  • Outbound links.
  • Backlinks (External links).

SEO links structure

Inbound links:

The link is known as inbound link if it redirects to another web page of the same website. Inbound links can be found on menus, widgets and inside body of the website. Internal linking helps Search Engines to understand the structure, topic and the relation between pages of the website.

Let us differentiate Inbound links into two parts:

  • Navigational links.
  • Contextual links.

Navigational links.

Navigational links can be found on top, side, bottom of your website. Typically, these links can be found on the menus on your website. Navigational links, guides the users to find the content that they are looking for. Search Engine uses Navigational links to analyze the hierarchy of the website.

Contextual links.

Contextual links can be found inside content that points to another page of the same website. They helps the users to get reference from another webpage without leaving your website.

Search Engine checks anchor text and understands about the topic and check for the relevancy. A good reference link would be always better for the users as well as the search engine.

Outbound links.

The links that are pointing to the webpage of another website is known as outbound links. These links can be found anywhere in the webpage. Can be found inside content, footer, sidebars, also in the menus.

Outbound links will help user to refer extra content from another website.


The link pointing from another website to your website is known as backlinks. Sometimes backlinks are also called as inbound links since links are pointing towards your website. A backlink is most important factor to improve SEO. Search Engine check number of backlinks to analyze trust and popularity. According to search Engine algorithm, more backlinks will improve trust and popularity. More trust and popularity leads to rank well. Therefore, webmasters always try to get backlinks.

How to get backlinks?

This is the most popular question. Every webmaster knows the importance of backlinks. But don’t know how to get backlinks. Many webmasters are able to make quality of contents, but they couldn’t rank well. The main reason behind this is lack of backlinks. There are some methods that can improve the number of backlinks.

Commenting on other website: 

Most of the websites have the facility to put the website name while commenting. Give a comment in such a way that admin of that website will approve your comment. After approval your website will get backlink since your website link would be on that website where you have commented. Since various types of comment forms are available you may not get typical comment forms that contain a facility to put website name. Also, Admins  have privileges to remove website name from the comment. But there are some Admins that can approve your comment and you will get back link.

Note: Don’t put the website name in a comment on that website which topic is not related to your website. That comment can be considered as spam.

Create quality of content:

The best way to build backlinks is to make the contents that worth linking. People can discover your content and share it. Also, if your content is too good then admin of other website which is relative to your topic may give a reference link as your website on his website.

Participate in social networking:

This can be the best method to get backlink. Now a days People are becoming more socially connected via social networks. People are very eager to like and share if they feel some interesting thing in content. Put some social buttons in your content so that people can share and like your content. More sharing and likes means more popularity, then search engine will think this is good quality content and it is trust-able content.

There may have lots of groups in social networking site (especially Facebook) which are relative to your content. you may put your content there.
You may also create the fan page of your website on social networking site. Put some interesting content in it and get likes.

Bad ways to build SEO links (highly not recommended):

As, there are some good ways to build backlinks. But there are some very bad ways to build links too, and you can penalize by search engine. There are some bad methods that cannot be undone. It seems that you are cheating with the system, and if you found yourself in that, then your website can be temporarily or permanently removed from search engines.

Paid SEO links:

There are lots of vendors that give thousands of visitors in some amount of money. And yes, they can give you. But don’t do it. Suppose, you have a new website and you have purchased traffic. Search engine can think of it. Because common sense tells that, no new webmaster can make thousands of backlinks overnight   Search engine can easily detect that.
Advertising can also consider as paid link. Google strongly recommends that use rel=”nofollow” attribute on such links.

Syntax=  <a href =”” rel = “nofollow”> This article will give information about SEO links</a>

Commenting on unrelated article:

Some webmasters are focusing  more on commenting method of getting backlinks. They try to put comments on unrelated articles also along with the website name. For example, webmaster having a sport’s website is commenting on the food website which is completely unrelated. Commenting on another website is good, but don’t put the website name if another website is unrelated to your content.

Link Exchange (Crosslink):

There are some link exchange programs that are available on the web. If website 1 has the link of website 2 and website 2 has link of website 1 then this method is known as link exchange. If website 1 and website 2 are completely unrelated then both websites can be penalized by search engine. If both websites have related contents, then under some circumstances search engine may take it into consideration.



5 thoughts on “SEO links: The most important SEO factor”

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